Introduced as the future of aerial exploration and storytelling, Insta360 has just announced the official launch of Antigravity, the company’s new drone brand. Incubated by Insta360 in collaboration with third parties, Antigravity aims to create an entirely new category of aerial drone technology.

Let’s take a look at this new brand and how it’s set to be the world’s first 360 drone with true immersive capture.

Introducing Insta360 Antigravity

Designed to bring about a vision of the future where drones enable immersive and intuitive experiences that reflect the curiosity, creativity, and spontaneity of their users, the new Antigravity brand promises to cater to all types of creators.

“Today, most drones are tools. With Antigravity, we’re aiming higher. While others compete on specs, we’ve flipped the script, reimagining what a drone should be able to do. The result is something that empowers real emotion and enables experiences like freedom, creativity, and discovery for everyone.” — BC Nie, Head of Marketing at Antigravity.

Whether capturing a family hike, a weekend road trip, or a new perspective on everyday life, Antigravity aims to empower people to explore and create while experiencing life as it happens.

360 Immersive Flight

At the core of Antigravity’s design philosophy is the concept of 360 immersive flight. The brand shoots to own this space completely, and replace the technical complexity inherent in both drone flying and 360-degree videography with expressive, story-first experiences that are easy to master yet exceptionally powerful.

Furthermore, Insta360 shares that Antigravity drones are made for all types of users, creators, and aerial content creators. Ease of use will be the starting point for all Antigravity products, as users won’t need experience — the drones are operated intuitively.

The Upcoming First Antigravity Product

According to Insta360, Antigravity — and its upcoming first product — are set to launch at a pivotal moment when hardware, software, and user expectations have finally aligned. After years of development, the technology is ready to support a new kind of drone experience.

The first drone is set to revolutionize the industry and will introduce several world-firsts in drone design that enable pilots to experience and capture the world in ways that weren’t possible before.

The drone has been designed to reflect Antigravity’s commitment to building a product ecosystem with a unique personality, meaningful features, and a clear sense of purpose. To ensure that Antigravity drones are used solely for exploration and storytelling, all drones will include smart safety features such as payload detection to prevent misuse or unauthorized modifications.

Find Out More

And that’s about all we know so far about Insta360’s new Antigravity drone brand. The company plans to unveil the first Antigravity drone in August 2025. If you’re curious to learn more, you can keep tabs on Insta360’s website here for now.