In what sounds like a joke on Apple TV’s The Studio, Hershey’s Chocolate is getting a movie—or at least its founders are. In a world filled with titles like The Lego Movie, Barbie, and A Minecraft Movie, it certainly does seem like anything can be a feature-length film. Even still, the idea of a movie based around a chocolate company’s founding seemed odd, even though it shouldn’t be, given that there are three movies based on the character Willy Wonka. Yet, Hershey is coming to a theater soon, not just in the concessions one buys before the movie.