Comedic icon Jerry Seinfeld tells the epic origin story of one of America’s most beloved food stuffs, the Pop-Tart, in the first trailer for Unfrosted: The Pop-Tart Story. Teaming up with Netflix for this tale, which no doubt we can all agree needs to be told, Unfrosted: The Pop-Tart Story will detail the historic rivalry between Kellogg’s and Post Cereal as they compete to see who can first produce a revolutionary breakfast pastry. You can check out the newly released trailer for Unfrosted: The Pop-Tart Story above.