Endurance, the new documentary by Free Solo filmmakers Jimmy Chin and Elizabeth Chai Vasarhelyi, uses AI to bring Ernest Shackleton’s diary entries to life through the explorer’s own voice a creative decision which the pair staunchly defend despite the controversies surrounding the technology. Artificial Intelligence is becoming an increasingly hot topic for conversation in the film and TV industries, as creatives fight against the exploitative use of the tech, while studios are eager to embrace the tool for its cost-effectiveness. Some recent movies and shows, including Civil War, Late Night With the Devil, and Secret Invasion, have come under fire for using generative AI (which steals from other artists to “create” new images).