If you’re an editor who does a lot of corporate work, you know that your highest priority is not only delivering polished and professional content that hits all of the emotional beats a brand is going for but also doing all that in the fastest and least expensive way possible.
This is an especially difficult task when it comes to finding the right music for your project’s mood. While platforms like PremiumBeat make it really easy to navigate through endless royalty-free music options, you still have to know what to look for. So, before you search, learn which genres you should target.
To make your life a little easier, we’ve put together a list of 10 genres that work really well with corporate content. Let’s go over them as you gear up for your next corporate gig.
1. Corporate
Yes, there is actually a genre dedicated to corporate content. And what makes it corporate? It’s the feeling you get when you listen to it. These types of tracks scream professionalism, energy, success, focus, and determination — all of which are perfect for corporate videos.
🎵 Explore Corporate Tracks on PremiumBeat
2. Ambient Electronica
Whether it’s a gentle synth number or a vibrant digital texture, this genre is great for tech companies that need to launch videos for their products and apps. And even though these songs tend to give off the whole “background track” vibe, they actually do a lot of heavy-lifting, because they communicate “innovation” without taking focus away from the cool gadget or software that’s being unveiled.
3. Folk
When you want to give off a chill, organic, down-to-earth vibe, you can’t go wrong with folk music. The acoustic guitar-picking, the light percussion, and even the energetic banjos and fiddles communicate authenticity, trust, and community. (That’s why it’s called “folk” music!) So, if you’re editing videos for non-profits, public services, local government, or small community businesses, definitely give a listen to some folk tracks.
4. Cinematic
Sometimes a brand needs something epic to communicate the gravity of its campaign. Maybe it’s the unveiling of a revolutionary piece of tech. Maybe it’s a first look at a brand-new high-performance sports car. Or maybe it’s just a company’s 30-year anniversary announcement that they’re really, really proud of. Whatever the video is for, cinematic music can convey powerful messages (usually with orchestral arrangements) with lots of drama and intensity.
5. Piano / Solo Instrumental
Elegant, delicate, and introspective, solo piano music does a great job of evoking deep emotion and reflection. So, if your project’s focus is on conveying a message, tugging at some heartstrings, or communicating emotional depth, solo piano music might be perfect for it.
🎵 Discover Piano / Solo Instrumental Tracks
6. Funk
Honestly, this is one of the most fun music genres to work with when editing corporate videos, because they’re dynamic, upbeat, and full of energy. Funk tracks are great if you need to inject some life into your edit or get viewers to pay attention while feeling the groove.
7. Chillwave
Even if you’re unfamiliar with this microgenre, chillwave is actually really popular among millennials and Gen-Zers. It inspires introspection and confidence, which is perfect for product showcases and lifestyle branding.
8. Lo-fi Hip-Hop
Lo-fi exploded in popularity thanks to an animation of an anime-style girl writing in her bedroom with her cat. (Her name is literally “Lofi Girl.”) These tracks are relaxed, jazzy, nostalgic, and chill — great for almost anything, really, from tutorial videos to podcast intros.
9. World/Global Sounds
If you want to infuse authentic culture into your corporate video, world music is a fantastic option, because it incorporates musical traditions from all over the globe. So, if you’re editing videos with a focus on international teams, inclusion, or global partners, consider using this genre.
10. Jazz / Soft Lounge
Smooth, cool, and sophisticated, jazz is a great music genre for communicating luxury. Brands that are in hospitality or the financial sector would definitely be pleased with an elegant jazz piece playing over shots of their products and services.
Final Thoughts
The right type of music can turn a run-of-the-mill corporate video into a stylish and intriguing piece of content that helps increase sales, brand awareness, and viewer retention. And finding royalty-free music is easier and quicker than ever with PremiumBeat.
PremiumBeat is a highly recommended resource due to the quality of the songs, streamlined integration with YouTube, and price point, so definitely check out its library and see if it’s right for you. If you want to give PremiumBeat a try, you can use the exclusive code NFSPB to get a 15% discount on individual tracks and Unlimited Subscriptions.
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