Coca-Cola has come under fire for losing the essence of Christmas to the technological advancement of AI, after it was revealed that their latest ad is the drinks giant’s first fully AI-created advertisement. Described as a reinterpretation of the brands iconic Holidays Are Coming campaign, which has been used by the company since 1995, the purpose of the ad is to both tap into a nostalgic vein, while pushing forward with the innovative technology that is now available. However, whatever reaction it was meant to achieve, it wasnt the unanimous wave of criticism that the company is now being subjected to across social media.