Comedians Jerry Seinfeld and Larry David struck gold when they teamed up to create the sitcom Seinfeld, a hilarious “show about nothing”. This series dominated television ratings throughout the 1990s. Since then, Seinfeld has been hailed not just as the greatest sitcom of all time, but as one of the greatest TV shows ever made. But as a ’90s sitcom, Seinfeld was very much a product of its time.